The Ins And Outs Of The Saudi Event Show
The much-awaited Saudi Event Show was organized in the Hilton Riyadh Hotel on 7th and 8th December, 2021.
It was a wonderful opportunity for professionals and exhibitors from all over the world to connect at one podium. This event was a grand happening in which there were stakeholders, creative professionals, entertainment enthusiasts, organizers, marketing and PR professionals, and a lot more - because everyone had an opportunity to scale up here.
The event was so expansive that it became a hybrid show that included future forward network experiencing and face to face exhibits. There were more than 50 exhibitors and more than 2,500 event professionals in the show.
One of the interesting aspects of this Saudi event show was that more than 25 free seminars were conducted that included online and, on the floor, as well. All of them covered interesting topics related to the event industry, visas, market updates, e sports events, marketing and catering, temporary structures, regulations, wedding trends, latest technology updates, and a lot more.
Important Discussions at the Event
Among a lot of discussions that happened at the Saudi Event, some of the notable and significant talks were as follows:
- Digital transformation and technology
- How to go green, eco-friendly methods/events, and sustainability
- Drones, emerging technologies, and artificial intelligence
- Case study and overview of the industry updates in various regions
- Audiences experiences through engagement and entertainment
- People's power in the industry and their empowerment
- Risks assessments
- Promotion of equity and diversity
- Attendee safety instructions
- Supporting mental health
- The role of event industry by the next decade
- Interesting industry trends in the coming years
Who were the Sponsors, Partners, and Exhibitors at the Event?
There are people from all over the world who contributed to this grand event. For instance, some of the partners and sponsors were Hilton, the hospitality partner, Byrne equipment rental, the power partner, The Nizer, event crew, Event Lab, Lanyard sponsor, Visit, registration and data partner, Action global communication, PR and social media partner, Plan B, visitor lounge sponsor, The M Lab, PR partner, and a lot more.
Coming to the exhibitors, they included Event, Evento, Precise Gifts, KraftWerk, Crystal Ark, the Fridge, Electra, Media Land Group, Events Valley, Hilton, Class Act, Abreez group, GES, Plan B, London Speaker Bureau, Technical System Est, The Nizer, and a lot more.
Who were the Featured Speakers at the Event?
Well, some people visited the Saudi event only to get the glance of the featured speakers, who were the best in their respective fields. Also, having them and meeting them gives a great chance to explore the horizons. The following were some of the popular speakers who attended the event.
- Dr. James Morgan: He is the lead of the curriculum department at Lincoln college. Also, he is the dean of a hospitality and tourism college in Riyadh. He is voted and also awarded in many of the award functions as the influential person of the new age.
- Thomas Ovesen: He is the senior event director at the Diriyah Gate Development Authority. He is a well known person in the entertainment industry and is often called in Middle events as his shows are always a grand success. He is the go to person to organize the events with international talents.
- Gokul Bajaj: He is the general manager of a well known event management company and brings extensive knowledge on the plate. He is usually seen hosting seminars in global events and attracting big companies.
Some other featured speakers that were seen at the event were Yasser Alobaidan (CEO or Jawraa), Benoit Honnart (CEO of Electra), Fadi Dahlawi (Events manager), Sara Dawagee (event planning specialist), Chiara Palieri (Advisor of exhibitions in Riyadh), and Amjad Shaker (CEO of Saudi exhibitions). These were only a few among plenty of the well known people.
Reasons to Visit such Exhibitions
If you have been wondering why to visit such grand events in Saudi Arabia, then we give you some convincing reasons:
- It helps you activate and promote your brand as it gives you different branding positions at the event and during the pre and post campaigns. These are available in onsite and online form.
- It will help you boost your exposure for the business and help you communicate with different people from events and other industries.
- You can showcase your solutions and services through networking activities and also meet several influential people to whom you can pitch your ideas.
- You can even launch your product or services and show your technologies by launching them. It helps you to connect with a wide number of end users, advertisers, practitioners, and even decision makers.
- You can even get a chance to network with the corporate and professionals of the Saudi nation and spread your business capacities.
- You can meet and connect with concert promoters, corporate communications, government entities, agencies, and a lot more people for future works.
How to reach and travel in Riyadh?
Riyadh is well connected with different cities and countries across the globe. Most of the premium airlines have their connectivity to Riyadh. You can book your flights easily and enjoy your travel across this country. And while you are in the city, you can hire a car rental company and take the best car as per your desires along with the chauffeur. It becomes easy and smooth to travel around Riyadh when you have your rental car plus the driver who can take you wherever you want. However, while booking, make sure the chauffeur can speak in a language that is convenient for you.
So, if you have visited the Saudi Event Show, then you might have made a lot of prospects. But if you haven't, then it's okay but make sure you do not miss the grand event when it happens the next time. You can follow the YouTube videos for the past event and get a glance of what you have missed.